How to Start a Lassi & Chaas Packaging Business
- Krishi Mutha
- Apr 10
- 2 min read
Updated: Apr 11
Introduction
Lassi and buttermilk (chaas) are among India's most beloved traditional dairy beverages and they are also among the most underpenetrated in terms of packaged, branded products. While yogurt and flavoured milk have established branded players, the lassi and chaas segment is still dominated by loose, unbranded product in most regions. This is a significant market opportunity.
Why Lassi and Chaas Are Attractive Business Opportunities
• Huge and growing consumer demand lassi and chaas are staple summer beverages across India
• Low manufacturing complexity the product is derived from curd with simple flavouring
• Regional brand opportunities local and artisanal flavours are increasingly valued by consumers
• Year-round quick commerce demand lassi is one of the top-selling items on Blinkit and Swiggy Instamart in summer months
• Low competition in packaged format in most tier 2 and tier 3 cities
Equipment You Need to Start a Lassi Packaging Business
Lassi is a viscous liquid with particulates (in kesar or fruit lassi variants) and requires a liquid packing machine capable of handling semi-viscous products. Avant Garde Industries lassi packing machines are designed for consistent fill volumes at high speed, with stainless steel contact parts for hygiene compliance.
Every lassi pouch must carry the manufacturing date, best-before date (typically 3-7 days for fresh lassi), batch number, MRP, FSSAI number, and nutritional information. An online TIJ printer from Avant Garde handles all of this automatically.
Cold Storage and Logistics
Packaged fresh lassi has a short shelf life and requires cold chain distribution. Before launching, ensure you have cold storage at your production facility and a reliable cold chain logistics partner for distribution.
FSSAI and Compliance Requirements
Packaged lassi and buttermilk fall under FSSAI's dairy product regulations. You will need an FSSAI state or central license depending on your scale, and your product formulation (fat content, acidity) must meet FSSAI standards for the relevant product category.
Conclusion
The lassi and chaas market is ripe for regional brands with good product quality and professional packaging. With the right liquid packing machine and batch coding solution from Avant Garde Industries, you can launch a packaged dairy beverage brand that stands out in a largely unbranded category.
